Emma is a freelance beauty writer, editor and copywriter with over ten years' expertise in beauty.
Emma brings customer service experience from a variety of leading brands, including Cult Beauty, John Lewis, LUSH, Pandora and Laura Ashley, where she developed a deep understanding of customer challenges and consistently delivered solutions to a global customer base.
She then moved into beauty journalism, overseeing beauty content as an editor at Daily Mail Best Buys, identifying emerging trends as a contributing beauty editor at Live That Glow, and returning to Cult Beauty as a copywriter.
Now freelance, Emma loves to inform and inspire consumers to embrace beauty on their own terms, writing for publications including GLAMOUR, IndyBest, The Sun, Metro, ES Best, Dazed, InStyle, Real Simple and Refinery29, as well as copywriting for brands like haruharu wonder, Appleyard London, Project E Beauty and Wunderbrow.
